The ForageCam™
NEW HOLLAND TRIUMPHS AT 2025 AGRITECHNICA INNOVATION AWARDS CORN HEADER AUTOMATION AND FORAGECAM™ ARE WINNERS
Our New Holland brand has been recognized with two silver medals at the prestigious Agritechnica Innovation Awards.
The awards celebrate the most innovative industry solutions. Our team picked up the two silver medals at a ceremony at Agritechnica - Europe’s leading agricultural trade fair - held in Hanover, Germany recently. The two silver medals were presented for New Holland’s Corn Header Automation and ForageCam™ - both industry-first technologies.
Learn more about our winning innovations and how they work
The ForageCam™
The ForageCam™ makes it easy to monitor crops during forage harvesting. Instead of checking the harvest manually, ForageCam uses a camera to quickly check the crop and corn kernels as they pass through. It gives instant scores on how well the kernels are processed, which helps make sure the silage is good quality. This is important because well-processed corn kernels improve animal feed, which leads to better milk and meat production.
The New Holland Corn Header Automation
The New Holland Corn Header Automation system uses advanced AI and automation to make corn harvesting easier. It automatically changes the settings on the corn header as the combine moves through the field. This helps any operator, no matter how much experience they have, work more efficiently, waste less corn, use less fuel, and save time - so better quality grain ends up in the tank.
These technologies demonstrate how we continue to adapt to a changing industry landscape by ensuring our work in technology is shaped by a strong sense of what’s most useful for our farmers.
Let’s hear from some of the people behind our awards success
Henrik Aaskov Hansen
Henrik Aaskov Hansen - Global Product Manager for Forage, Harvesting and Headers – based in Zedelgem, Belgium said that ForageCam can help give farmers more control and optimize on feed quality:
“ForageCam is all about giving farmers real control over feed quality, in this case focusing on maize harvest. Traditionally, operators relied on experience and lab results arriving after the field is harvested to understand feed quality, but now, with ForageCam, testing happens live on the machine. This means farmers can instantly adjust for optimal kernel processing, ensuring cows get the nutrition they need. The result is better feed efficiency, reduced fuel use, and less wear on machinery. Ultimately, ForageCam helps make harvesting more profitable by lowering input costs and maximizing yield quality - delivering real value to farmers in an ever-growing market market where efficiency and productivity matter more than ever.”
Laurent Libbrecht – Global Hay and Forage Product Management – based at our Zedelgem Plant in Belgium added that technology like ForageCam is crucial to the future of sustainable agriculture:
“Innovation like ForageCam is rooted in understanding customer needs and solving real challenges in agriculture. Through visiting customers and close collaboration with innovation, engineering and validation, we can develop these technologies, ensuring their value is clear and marketable. ForageCam isn’t just technical progress - it delivers real benefits to farmers, improving efficiency and feed quality. By listening to customers and integrating their feedback, we make sure our solutions add value where it matters, helping farmers achieve better results and supporting the future of sustainable agriculture.”
Laurent Libbrecht
Christian Gonzalez
Christian Gonzalez – Vice President of Global Crop Harvesting Product Management – based at our Sorocaba Plant in Brazil highlighted how automation can make the job of the farmer simpler:
“Our job is to look to the market, talk to customers to understand what they need, and translate this into technology. With cornheader automation, we take the burden off the operator. Most technology is incredible, but hard to use - automation allows the machine to adapt its settings by itself, leveraging technology that’s often underused. This is vital because farmers face narrow harvesting windows and operator turnover; less skilled operators risk mistakes. Automation helps achieve faster, more efficient operations, saving fuel and reducing crop losses. The machine senses conditions - moisture, crop height, productivity - and keeps harvesting at the optimum level, adapting to changing field conditions. By automating the header, especially for corn, we ensure the machine runs in the most optimal conditions, minimizing losses and maximizing clean grain output. Ultimately, automation aims to outperform even the best operator, delivering real value to the farmer."
Coming soon! A deep dive into all our successes at Agritechnica 2025.
Find out more in an On The Ground special edition this December.
