FINANCIAL SERVICES: HOW WE’RE HELPING OUR CUSTOMERS FOCUS ON WHAT’S IMPORTANT
Our Financial Services arm works hard to provide the right solutions so our farmers and builders can run their businesses effectively and efficiently. Tailored financing for our products is one of the many ways we help our customers get off to a smooth start with their newly purchased equipment. This sets them up so they can focus on getting the most out of that equipment.
We offer a range of services for customers and dealers that make the whole process simple and straightforward.
From providing low interest rates to farmers who want to buy new tractors to commercial lending solutions for dealers to support their machines and parts business with us.
In this edition of On the Ground we’re diving into the services we offer throughout our regions and how these solutions make a real difference to our customers across the world.
EMEA
Helping customers buy or lease new and used farming and construction equipment
Our Financial Services has a long-standing presence in all major markets to provide retail financing to customers to buy equipment from CNH brand dealers, as well as providing wholesale financing to help our dealers have the adequate inventory of machines and parts.
“We make a difference every day with flexible leasing and rental offers, and we are developing a pay-per-use model, which is a payment model that charges based on resource usage, to gain market share. It’s easily adaptable to customers’ changing needs and contributes to sustainable usage of our machines,” says Teresa Mariconda, EMEA New Product Marketing.
Teresa Mariconda, EMEA New Product Marketing
NORTH AMERICA
Jeff Molinski, Director of Marketing and Partner Programs
Productivity Plus
Last year, CNH Industrial Capital North America brought their commercial revolving line of credit back in-house for the first time since 2014. Productivity Plus, an exclusive line of credit to help customers maximize buying power and productivity, puts the Customer First by streamlining the credit process, to Make It Simple for our customers to make major parts, service, and rental purchases. The company is starting to see the benefits.
“Although we had some significant challenges bringing the Productivity Plus product in-house, doing so has allowed us to be more flexible, creative, and agile as we develop offers and campaigns,” says Director of Marketing and Partner Programs, Jeff Molinski.
“We’re excited to keep growing and evolving this product, working with our parts and service counterparts as One Team to ultimately grow our business, together.”
APAC
India Financial Services – Project Connect
To improve customer satisfaction and experience, the India Financial Services team started ‘Project Connect’ to help customers, dealers and field executives connect faster and better with teams to solve their issues. The project has three parts, customer connect, dealer connect and field connect.
"In our pursuit of customer-centric excellence, we've implemented a comprehensive approach to connectivity. This includes Customer Connect, aimed at making it easier for customers to talk to us; Dealer Connect, using QR codes and dedicated support channels to improve communication; and Field Connect, encompassing extensive training initiatives, cross-functional development, and local engagement strategies for better team cohesion and cultural awareness," says Sunil Bajpai, who works in Financial Services Retail Operations for India and as a team leader on this project.
Sunil Bajpai, India Financial Services Retail Operations
LATAM
Client Journey Team
Ideal Bank CNH Industrial Client Journey
Our Financial Services offer robust and competitive financial solutions, but also prioritize customer trust and loyalty.
It was with this in mind that we designed the “Ideal Financing Journey”. With the main objective of improving the customer experience, this journey involves the implementation of projects that improve operational processes and communication with dealers and customers.
“In this universe of improvements, 23 initiatives were designed. As a result, we highlight the provision of more: tailored advice for the customer, autonomy for the concessionaire and customer, and information about the solutions offered by our Financial Services,” says Jessica Kosak, a LATAM Marketing Manager with our Financial Services.
We are committed to Make It Simple.
