Welcome to Agritechnica
OUR PRODUCT LAUNCHES: A LOOK AT OUR NEW IRON & TECH
Agritechnica 2025 in Hanover, Germany, was a triumph for us all, showcasing how we’re shaping the future of farming. Our brands delivered a powerful message of innovation, sustainability, and global reach – This year Agritechnica – the world’s largest Agricultural trade show - welcomed 430,000 visitors and 2,700 exhibitors from 52 countries.
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Innovation Meets Excellence: The New Holland T4.120F Auto Command™
The New Holland T4.120F Auto Command at Agritechnica
Imagine tending centuries old vines. Think about the generations of hands which have tended those crops, weeded them, pruned them and then harvested their precious fruits. Now imagine a machine that can do all of that as well as hitting an industry-leading top speed of 50 kph on the road and benefitting from our renowned Auto Command™Continuously Variable Transmission.
Well, you don’t have to imagine. It’s a reality. Built at our plant in Jesi Italy, the T4.120F Auto Command, with its freshly minted Tractor of the Year Best of Specialized drew the crowds on the New Holland stand.
A big thank you goes out to the ingenuity and dedication of our teams in making this happen.
The New Holland team collecting the Tractor of the Year Award at Agritechnica 2025
The New Holland CX 8.90 PLMi won in the ‘Combine Harvester’ category
The New Holland CX 8.90 PLMi combine harvester
The New Holland CX 8.90 PLMi won the “Combine Harvester” category at the 2026 Farm Machine of the Year Awards. The model features advanced automation and connectivity providing real-time data transfer and monitoring via the FieldOps™ digital platform through to GPS accuracy, and IntelliField™ tech - which enables real-time data sharing between machines - these innovations simplify harvesting and enhance in-field productivity.
The team picking up their award for the New Holland CX 8.90 PLMi in the ‘Combine Harvester’ category
New Holland ForageCam™ triumphs at awards
The New Holland ForageCam™ won in the “Smart Farming & Robotics” category in the 2026 Farm Machine of the Year Awards.This adds to the Silver Medal it won in the Agritechnica Innovation Awards. The technology employs camera sensors and AI to tailor kernel processing for livestock feed, improving meat and milk nutrition.
It uses a spout-mounted camera to continuously analyze crop flow images and detects kernel fragments to assess processing efficacy by assigning a Kernel Processing Score. This score is set by the farmer to tailor their desired processing quality depending on livestock type.
Find out more in Issue 13 of On The Ground Magazine here:
New Holland ForageCam™
The team with their Farm Machine of the Year award for the New Holland ForageCam™
Agritechnica debut for W170D+ Forage Power Wheel Loader and New FR Forage Cruiser Harvester Models
2026 Farm Machine of the Year the New Holland W170D+ Forage Power Wheel Loader
Two major innovations are set to transform contractors’ silage operations - and they were debuted at Agritechnica 2025.
This is forage handling reimagined. A machine designed not just to move material, but to master the art of clamping - where grass is compacted into mounds, ready to ferment and fuel the future. Introducing the W170D+ Forage Power: freshly crowned 2026 Farm Machine of the Year in the ‘Material Handling’ category. It’s a bold evolution of the W170D, redefining what a wheel loader can do for agriculture. Built with precision for the unique demands of silage work, it stands as a cornerstone of New Holland’s Light Equipment strategy: delivering solutions crafted for operators who demand efficiency, strength, and purpose.
And next, joining the lineup is the new FR Forage Cruiser harvester, featuring:
- The award-winning ForageCam™ for smart crop monitoring and analyzing crop flow and kernel fragments to assess kernel quality.
- Upgraded maize headers for improved crop handling.
- Enhanced crop flow technology for maximum efficiency.
These developments are designed to boost productivity, comfort, and control for customers worldwide.
New Holland FR780 Forage Cruiser in action in the field
The New Holland FR780 Forage Cruiser at Agritechnica
The New Holland T7 range including the new Standard Wheelbase (SWB) tractor
New Holland T7 Standard Wheelbase (left) alongside the T7.440 XD (right) debuting at Agritechnica
Power, Precision, and Pride: The T7 series redefines performance
New Holland T7 SWB at the show
Manufactured with passion at our Basildon Plant in the United Kingdom, the New Holland T7 Standard Wheelbase (SWB) is a game-changer for farmers everywhere. Its new front axle, paired with a compact design and tighter turning circle, delivers agility and strength in one sleek package.
Farmers will love the advanced technology packed inside:
- Auto Command™ and Dynamic Command™, the latter set a DLG PowerMix fuel efficiency benchmark consuming just 243g/kWh.
- The New Horizon™ cab featuring a redesigned armrest for ultimate operator comfort.
This model stands shoulder-to-shoulder with the best in the industry, matching the STEYR Impuls and Case IH Puma series.
The new Case IH Optum Series
The Case IH Optum 440 revealed
Case IH Optum: Power that drives progress
Built with pride at our St. Valentin Plant in Austria, the launch of the Case IH Optum series marks a major milestone for CNH. This isn’t just a new high horsepower tractor; it represents a deliberate and strategic step forward here in Europe, where CNH hasn't traditionally competed in the 350 - 450 horsepower range. Combining field muscle with exceptional maneuverability this tractor has been designed in Europe for European farmers.
And if an Agritechnica launch was not enough it also took home the ‘Upper Medium Sized Tractor’ category win at the 2026 Farm Machine of the Year Awards held live at the show.
These tractors deliver greater value for farmers, combining high-horsepower performance with versatility for a wide range of jobs.
And that’s not all - our innovation spans across brands. For New Holland, the T7 XD (Extra Heavy Duty), and for STEYR, the Cervus, stand as proud equivalents to the Optum range, delivering the same uncompromising power and performance.
The all-new Case IH Puma series tractor
The Case IH Puma 185 displayed at the show
From Basildon in the United Kingdom, comes the all-new Case IH Puma series tractor. The reimagined Puma series allows operators to enjoy a smoother ride with superior maneuverability as well as access to the latest precision technology.
Picture the rolling fields of England, where innovation meets tradition. Think about the countless hours of engineering mastery poured into every component, every curve, every detail. This machine delivers unrivaled power and precision with the technology to keep farmers ahead.
The STEYR Cervus
Its name inspired by the German word Servus which translates as both hello and goodbye
The big reveal: Meet the STEYR Cervus
Strength meets intelligence: A new era of farming
Crafted with precision at our St. Valentin Plant in Austria, this is STEYR’s most powerful tractor built to deliver unmatched performance and reliability. With an impressive 360 - 435 horsepower range and a 60 kph capable Continuously Variable Transmission (CVT).
But it’s not just about power - it’s about comfort and control. The bold new styling houses a quiet cab with semi-active suspension and an independent front axle, ensuring a smoother, more enjoyable ride for operators.
And here’s where innovation truly shines: every tractor comes with lifetime access to FieldOps™, our all-in-one mobile and web platform for farm data and operations management. Farmers can monitor, manage, and analyze their entire fleet and field activities in real time - from anywhere. It’s a single, simplified solution that puts the future of farming at their fingertips.
This is more than a tractor. It’s a statement of CNH’s commitment to power, performance, and digital transformation in agriculture. Together, we’re driving progress and shaping the farms of tomorrow.
